Car dealerships should promote service department benefits

“If [a customer] only has price to go off of, now you’re in a price competition. And if the independents like Jiffy Lube and Pep Boys — that’s what they’ve won the business on the past 10 years is that they’re cheaper and more convenient. [Dealerships] have to combat that with why they’re a little more expensive — the fact we use OEM fluids, OEM parts. We have the equipment and the technology to handle these sophisticated vehicles, and we have technicians. Let’s get that…