2023 incentives will depend on car brand

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U.S. vehicle buyers in May paid on average less than sticker price — a constant trend since January.

The average price new-car buyers in May paid was less than $410 below sticker. That’s a sharp contrast to May 2022, when the average transaction price was $637 more than sticker.

New-vehicle sales in May were up 22 percent from year-ago levels, driven by lower prices, increased inventory and fleet deliveries, Kelley Blue Book said.

“The modest new-vehicle price increase in May…

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