As a car’s only point of contact with the road, tires do more work than they get credit for. Tires need to grip the road firmly enough for cars to accelerate, turn and brake without skidding, but they also need to reduce rolling resistance enough to maintain fuel efficiency.
For tire manufacturers, creating the perfect tire — one that balances performance and durability — is an unending task. In recent years, their work has been further complicated by electric vehicles (EVs).
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