Hyundai’s plan to take on Australia’s off-road adventure market appears to have taken a more hardcore twist, with the Korean giant applying to trademark the nameplate ‘XRT Pro’ for our market.
The application has only just appeared, but it follows Hyundai’s global focus on more capable vehicles to better take on 4WDs like the Toyota LandCruiser Prado and Lexus GX.
According to US site Automotive News, Hyundai is operating off “big data” that reveals its customers have a strong…
Comments are closed