Audi takes on Tesla, and Apple, with its ‘Audi Experts’

Beating Tesla in the electric car sales race is no easy feat.

The American brand has effectively cornered a market it sometimes claims to have created in the first place, selling more than half of all electric vehicles in this country, despite an increasing array of competition from more established car-makers.

Which is why Audi is trying to think outside the box, adopting the same tactics that have helped make Apple the dominant player in the…

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