auto buyers ditch brand loyalty

Automotive marketers have a huge opportunity to influence new buyers with two thirds of people entering the market for a new car undecided and with low brand loyalty, according to a new study from Yahoo.

The Trends and Opportunities in Auto Industry Australia 2023 report identifies evolving trends that advertisers can leverage to enhance their strategies.

The study found that one in two buyers know what style of vehicle they want when they begin their…

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