The headlines this morning wrote themselves: “BMW feels the heat, stops charging for warming cheeks” … “BMW’s terrible heated seats subscription didn’t even make it to a second winter.”
That’s right, BMW, which maybe should have known better after its infamous attempt to charge money for Apple CarPlay, has had another subscription scheme backfire.
BMW started charging $18 a month, or $180 a year,
in a few overseas markets for using heated seats in 2022. Clearly…
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