Mercedes’ reign as the best-selling luxury brand in Australia is over as BMW has dethroned the three-pointed star for the first time in 11 years. With 26,184 vehicles delivered in 2023, the company with the famous roundel sold 1,869 more cars than its archrival from Stuttgart. The last time BMW was ahead in the luxury race was in 2012.
Demand for BMWs jumped by 15.4% last year while those for Mercedes vehicles declined by 9.3%. It’s worth mentioning that since the beginning of…
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