A coveted luxury auto account will be up for grabs in 2023 as BMW of North America is conducting an agency review for creative, media, social and CRM, the brand confirmed to Ad Age on Tuesday. Ad Age is an affiliate of Automotive News.
Omnicom’s Goodby Silverstein & Partners has held the creative account since 2018, when it took over from KBS, which later rebranded as Forsman & Bodenfors after a merger with the Swedish shop. The incumbent media agency is Interpublic’s UM,…
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