BMW AG is optimistic about its luxury and fully electric vehicle sales in 2024, offering a rare positive outlook among German carmakers that have seen softening demand in China hurt their forecasts.
Speaking Friday on an earnings call, Chief Executive Officer Oliver Zipse said he’s “not nervous” about a price war in China that’s so far mainly hitting mass-market producers rather than the luxury segment. BMW has no interest in lowering prices of its EVs as competitors have,…
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