Hyundai’s development of the Genesis brand is the latest example of a major car maker creating an upscale new company to cater for customers who want a more premium product.
But Genesis is now being restructured within the Hyundai brand in the UK, which is proof that this can be difficult territory to negotiate in the badge-obsessed car market – as other car makers have found out, too.
We look at seven different brands that found the going tougher than expected.
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