BYD uses Shanghai mansion as a boutique to sell high-end cars

GUANGZHOU — Chinese electric vehicle powerhouse BYD is embarking on a campaign for its premium Yangwang cars, increasing the outlets specializing in the brand to over 90 nationwide by the end of the year.

Launching its first Yangwang store in a prime location in Shanghai with only one car on display, the company aims to build a new brand image and tap the growing class of wealthy Chinese consumers.