The internet has transformed the car buying process, but even minor wording choices can cost dealers a sale.
According to Shift Digital’s Winning Strategies for Converting Shoppers to Buyers, dealers should list “no more than four ‘calls to action (CTA)’” on a webpage showing vehicle details. In fact, they say most shoppers are interested in three key pieces of information: price, payment and trade-in values.
Interestingly but unsurprisingly, using…
Comments are closed