CDK Global launches Dealership Xperience megaplatform

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“We’re spending millions to implement this for our valued customers because we believe so strongly that we have pieces of the technology puzzle that they’ve been missing,” she said.

Dealers have complained that dealership management system software sold by market leaders such as CDK and Reynolds and Reynolds Co. didn’t fully address their needs, leading them to purchase add-on tools and systems that don’t work smoothly with their system. CDK CEO Brian MacDonald said that…

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