Through the program, Marshall is trying to grow awareness of certified vehicles.
“I started selling cars 20 years ago,” Stroda said. “Twenty years ago, you had to educate the customer on what you had and your why-buys. Now, a customer comes in and they’ve already done their homework.”
Customers are indeed getting better at knowing a manufacturer’s certification requirements, Stroda said. And they “know what they’re paying the extra money for,” such as a warranty or roadside…
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