China’s Gen Z driving new era for luxury cars

Across the world, those born between 1997 and 2012 make up Gen Z — the digital natives that every corner of the luxury industry has on its radar. The automotive sector is no exception.

For some of the world’s leading vehicle manufacturers, like Maserati and Bentley, China is home to their largest Gen Z consumer base.

In fact, Chinese luxury consumers are the world’s youngest in general, which means that luxury automotive strategies are being increasingly geared towards their…