The company did introduce slightly lower-priced models; the Model S, a five-door sedan, first produced in 2012, had a base price of $60,890 (£47,615). Still, its cost left it squarely out of reach for most consumers, who paid roughly $25,000 (£19,550) on average for a new car at the time.
EVs were also difficult to charge at the beginning, and had far lower ranges compared to today. The first wave of sales went to wealthy early adopters, says Micalek, who were willing to take…
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