Experts slam fixed-price new-car sales: Customers pay more when robbed of negotiation

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Honda and Mercedes-Benz have switched to fixed prices for new cars in Australia, with mixed results. Industry experts now claim to have unearthed data that shows customers are paying more.


New-car buyers are paying on average up to 4 per cent more for their next motor vehicle under a radical non-negotiable, fixed-price business model being trialled by a number of auto giants in Australia – including Honda and Mercedes-Benz – a landmark study has found.

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