CHINESE car-maker Chery’s second bite of the Australian market is going the whole hog with a factory-owned import operation that intends to have the agility of a start-up company but with the kind of resources and financial backing usually associated with a scale-up.
Although company execs are keen for the Chery brand to not be bunched with other Chinese car-makers in the hearts and minds of Australians, they do acknowledge that MG, GWM Haval and BYD are their biggest…
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