Ford Australia rules out non-negotiable fixed prices, despite upcoming US switch

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Ford CEO Jim Farley has continued to advocate for a switch to non-negotiable fixed pricing in the US, but the brand’s Australian division says it does not plan to change its business model – for now.


Ford Australia has reiterated it does not plan to switch to non-negotiable fixed pricing for new cars locally, despite the brand’s global CEO pushing for its US division to make the change.

Last week, Ford CEO Jim Farley told the Associated Press the auto giant…

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