HiPhi — yes, it’s pronounced like the home sound system, so let’s get the stereo-based guffaws out of the way early — is doing things slightly differently. Whereas some Chinese car brands such as Ora and BYD are playing at the budget end of the market, and others such as SAIC and Geely are buying up existing western marques including MG and Lotus, HiPhi is an all-new brand with its eye on the luxury end of the market, and it’s hoping to challenge the likes of…
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