LAS VEGAS — Automotive technology company Harman sees new cabin features such as monitoring a driver’s vital signs or upgrading audio experiences as an essential marketing strategy automakers can use to attract buyers.
The tech, part of Harman’s growing automotive product portfolio, aims to enable car brands to create in-vehicle experiences that meet the unique demands of their specific customers.
“The in-cabin experience becomes the differentiator,” Armin Prommersberger,…
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