Commissioning areas, where customers can go through options to spec out a vehicle, have become a focal point. Some stores have a “Woking Window,” Brown said, which is a video feed of the McLaren Production Center in Woking, England, where each vehicle is assembled.
Robert DiStanislao, president of RDS Automotive of Newtown Square, Pa., is one of those early dealers reinvesting in the brand. DiStanislao said he was one of the brand’s original U.S. dealers with McLaren Philadelphia…
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