Carmakers are starting to realize that there are millions of buyers out there not buying new cars because new cars are too damn expensive. Honda’s solution? Leasing certified pre-owned used cars.
As a complex and labor-intensive good, automakers can’t just create a lot of new cars out of thin air. Ramping up production is risky and time-consuming. Used cars are even harder to produce, especially because millions of cars weren’t built because of pandemic-related…
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