Bespoke agencies ‘not for everybody’
Those bespoke shops were predecessors for what would later become a wave of client-dedicated agencies created by multiple holding companies looking to solve all client needs in a single holding company model. They are still prevalent, including at WPP.
Rogers in an interview said that such bespoke agency creations are “not for everybody.”
“The reality is clients have come to the realization that not one company has all the talent,…
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