When we spoke to her in late May at the INEOS headquarters in fashionable Chelsea, London, Grenadier orders were looking strong. Yet very few people who had paid a deposit had ever seen, let alone test driven, one. But what about the conundrum that affects most eccentric vehicles: once pent-up demand is sated, sales stop dead. Is that a fear?
“Fear is maybe a bit of a strong word. What makes a sustainable long-term business is being profitable. So that’s my vision, and…
Comments are closed