Is the Jaguar Brand Dead? Why This Luxury Car Brand Struggles to Remain Relevant

It doesn’t take a long look back to see when Jaguar was a legitimate luxury car contender. But since 2012, the British luxury brand has been flagging. Despite a partnership with the wildly successful Land Rover brand, Jaguar has steadily fallen behind for over a decade. But can Jaguar come back from the dead? It can, but it doesn’t look like it wants to.

Jaguar’s performance car history

In America, we tend to think of Jaguar as a…