ELECTRIC car sales are booming, and there is no shortage of new, affordable EV options for customers looking to make the switch.
But newly appointed CEO of Kia Australia, Damien Meredith, has made it clear that the Korean brand won’t go chasing cheaper EVs in a race to the bottom on electric vehicle pricing.
Brands such as MG and BYD are growing rapidly, with unprecedented levels of EV sales due to less restricted supply, as well as assertive pricing and positioning that…
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