Market Insight: Ford’s nameplate graveyard

POPULAR nameplates that have endured through years of economic highs and lows, not to mention competition from new brands and genres, are beginning to come to the end of their lives.

 

It is evident in many brands but Ford’s recent move to curtail its Escape – a medium SUV that really kicked the style along when it arrived in 2002 – shows it can hit models once seen as invincible.

 

The Escape, initially cloned with its originator, the Mazda Tribute, went from a showroom…

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