Market Insight: French brands not surrendering

IT HAS been a tough decade for Peugeot and Citroen in Australia, with sales respectively plummeting 59 per cent and 83 per cent during that time and salt rubbed into the wound by Spanish newcomer Cupra, which so far this year is outselling both French brands combined.

 

With just four models on the Australian market, Cupra’s 2109 deliveries year-to-date outstrip the combined total of Citroen’s 164 units – divided between four models – and Peugeot’s 1649 sales –…

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