FLEET sales strengthen an OEM’s sales while broadening its audience through use by its drivers and from presence on the road. But it can have disadvantages, including depressing resale values when large volumes of the brand’s models hit the used-car market.
Profit margins for the OEM are smaller than those on a private sale, especially if the fleet company is seeking a large order.
Some companies have a love-hate relationship with fleet business and that often changes…
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