Nio once again faces low sales and aggressive competition

Nio now faces “a dilemma between its brand positioning and profitability,” CMB International Global Markets Ltd. analysts wrote in a June note, which simultaneously downgraded the automaker to hold from buy. 

While it tries to cut costs, Nio is also facing the seemingly at-odds task of intensively pushing updated versions of its models into the market. Within the space of a month, Nio unveiled a revamped model of its top-selling ES6 sport utility vehicle and a new wagon…