Regulators urged to tackle Toyota over use of “electric” in hybrid car ads

Regulators in Australia and around the world are being urged to take Toyota to task over the way it advertises hybrid vehicles.

The US-based group, Eko, issued the call on Tuesday, claiming an analysis of Toyota websites in 23 countries showed the company used terms such as “electrified” and “electric” in its advertisements in ways that could mislead consumers.

The group’s report found a website dedicated to Toyota “electrified” vehicles had yet…

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