‘Relentless‘ advertising is reportedly behind Australia’s gas guzzling

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Credit: Jesse Donoghoe via Unsplash

The automotive advertising in Australia is skewed to bigger motor vehicles, encouraging high fuel consumption, according to analysis by climate advocacy group Comms Declare.

Advertising of SUVs and light commercial vehicles has risen 200% in the last decade, coinciding with an 80% increase in sales (42% of the market in 2011 compared to 77% in 2021).

Over the same period, passenger car advertising halved (55%), with sales also falling…

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