Report: Toyota Creating Global Luxury Car Brand

Toyota will spin off its lineup of upmarket Century models into a new standalone global luxury brand aimed at the likes of Bentley, Rolls-Royce and Mercedes-Maybach, according to a report by Forbes.

To be positioned above the Lexus brand, Century is planned to represent the ultimate in luxury, technology and exclusivity from the Japanese automaker, the U.S. business magazine claims, citing an internal source with knowledge of the…

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