Rising new car prices stalling purchases

More than a quarter of shoppers who would have bought a new vehicle within a year now report they’ll give it another 12 months. Additionally, interest in buying a new vehicle within the next six months has fallen below pre-pandemic levels, according to market research company GfK, which pointed to vehicle affordability as the culprit.

Six-month demand for a new vehicle dropped 13 percent across all consumers between January 2020 and December 2022, according to a January survey by…

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