Rivian cops massive losses on each vehicle it sells – report

Rivian is reportedly burning an alarming amount of cash, with the company losing roughly US$33,000 (A$51,000) on every vehicle it sells.

The Wall Street Journal reports the American electric vehicle (EV) startup is losing money as it tries to scale up, a problem exacerbated by the complex design of its electric R1T ute and R1S SUV.

When Rivian exploded onto the market, it gained enormous attention and was briefly valued higher than Ford and General Motors, with the startup…

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