S.F. gets first Porsche dealership and $10 million investment in SoMa

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San Francisco’s first Porsche dealership has opened in South of Market after an investment of more than $10 million, in another major economic bet on the area.

The showroom at 500 8th St. opened in June and on Thursday, owner Indigo Auto Group hosted an extravagant party with 350 invited guests and a concert featuring former members of the Eagles and Journey.

The 91,000-square-foot showroom and dealership has space for 150 cars and employs around 50 workers.

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