The trick for automakers, according to S&P Global Mobility, is getting consumers exposed in the first place. More than 1 in 4 respondents said they either did not know that connected services were available or the dealership did not offer them.
“Marketing is everything. Implementation is everything,” Yanina Mills, senior technical research analyst at S&P Global Mobility, said about subscription-based connected services.
The survey found driver-assistance and safety features were…
Comments are closed