Automotive marketers have a huge opportunity to influence new buyers with two thirds of Aussies entering the market for a new car undecided and with low brand loyalty, according to a new study from Yahoo.
The ‘Trends and Opportunities in Auto Industry Australia 2023’ report identifies evolving trends that advertisers can leverage to enhance their strategies.
The study found that one in two buyers know what style of vehicle they want when they begin their search and 66 per cent…
Comments are closed