Ipsos iris, Australia’s digital audience measurement currency endorsed by the IAB Australia, found that more than 20 million Australians used news website or an app in June to get information on the Taylor Swift ticket frenzy.
Major news continues to drive strong interest among Australians, with news events such as the Taylor Swift concert ticket frenzy, the missing Titanic submersible, sporting clashes including the State of Origin and the Ashes, and the…
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