Tesla is losing its cool factor, more likely to be the next Toyota

“This marks the first year of the survey where Tesla is not the most desirable car brand,” Jonas writes in a new note to investors.

He says Tesla’s desirability among the interns fell to 14 per cent from 19 per cent last year, and from more than 30 per cent in each of the three previous years.

It has now been overtaken by Mercedes (which is up to 20 per cent from 17 per cent), and is closely followed by the likes of Audi and BMW, with the likes of Jeep, Lexus and Rivian a…

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