Snapshot

  • Up to 20 per cent price cuts in US
  • Significant drops in key markets: China, US, Europe
  • Lower margins; higher volume to utilise plant capacity

Tesla has been going against the grain and dropping prices of its EVs across the globe after failing to meet sales forecasts in 2023.

Although the electric car start-up from the US dominated EV sales in Australia and set another quarterly record in the final quarter of 2022, stock prices fell when growth didn’t live up to…