The after-effects of the TikTok Kia Challenge on car insurance | National

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A rise in the number or frequency of claims can make it hard for a company to pay out claims if it keeps its rates the same to reflect the higher risk of loss. A rise in the cost or severity of claims can also put a lot of pressure on loss costs, which means that rates need to be changed to ensure that premiums are enough to cover future losses. 

The Kia Challenge is happening during high external inflation. This could affect the industry’s…

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