Incoming – or returning – Chinese car brand, Chery, says customers can feel free to look back at the brand’s heritage, but insists it is an entirely different entity today.
For the unaware, Chery was first launched in Australia in 2011 by independent importer, Ateco Automotive. Under that stewardship, the company offered the J3 hatchback, J11 compact SUV, and J1 city car, which at the time was the nation’s most affordable car at $9990 drive-away.
The brand didn’t last,…
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