Mazda Australia has long been a big fish in a comparatively small pond, with its local market share outdoing the types of percentages often seen in other nations. But that might not be the case forever.
Locally, Mazda’s 8.5 per cent market share this year so far makes it the second-largest car brand for new-car sales, behind only Toyota’s huge 17 per cent. Of 788,584 new vehicles sold in 2023 to the end of August, 67,189 have been Mazdas.
“We’re still regarded as one of the…
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