Mobility is changing and so are drivers, so brands must change simultaneously. The automotive industry is one of the most dynamic that can be found, driven by the need to meet the demands of its customers. This is how the evolution of its strategies is almost constant, as has just happened with a legendary name that has transformed itself to adapt to this environment.
It is an acronym that takes center stage and begins to name this brand from now on. It is a true statement of…
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