The chance to name a new car is precious, a billion-dollar branding exercise with decades of potential staying power.
Many vehicles have names that have been around for 20-plus years — even when the underlying car has changed.
The Porsche 911 was introduced in 1965, one year after Toyota unveiled its first Corolla. Making its debut in 1934, the Chevrolet Suburban is the oldest badge in U.S.
Over the past few years, this rite has kicked into overdrive. Automakers are racing to…
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