Why Audi says Australia’s unique market means going for loyalty is more important than volume as it looks to duke it out with Mercedes and BMW for number one luxury brand position – Car News

Audi is having a bumper year in Australia, with the German carmaker enjoying a significant year-on-year sales jump.

But the brand’s local boss, Jeff Mannering, says customer loyalty is more important than outright sales volume.

“It’s not our goal to be number one,” he said. “We need to perform well across all the segments. It’s been great in some of those segments – C segment [mid-size] SUV we’ve significantly closed the gap – I’ll take those numbers over last year,…