Is Tesla a luxury brand?
It seems like a simple question on the surface, with many of you probably assuming it is based on its pricing, history and, arguably, its stock price. Indeed, in its home market, the USA, Tesla is often referred to as a ‘luxury brand’ and compared against the likes of Audi, BMW and Mercedes-Benz.
Indeed in the Australian market the Tesla is measured against luxury rivals in both the categories it competes. The Model 3 lines up against the likes of the…
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